Skip to content
REFERENCE
← All reference documents
v3.47Specification published

VIDEO VERTICAL

Architectural specification for platform-native video content. Operationally distinct from Film & TV: addresses platform-mediated rights matching, monetisation, creator-vs-platform rights cascade, and platform-specific disclosure regimes. One field shipped (CIP-Video-Platform); six workstreams queued.

Document: CIP Video Vertical Architecture — Seven WorkstreamsVersion: v3.47Status: Specification published — 1 shipped, 6 queued
§1

Why video warrants a separate vertical

The Film & TV Vertical (v3.32) addresses long-form audiovisual storytelling with guild obligations (SAG-AFTRA, WGA, DGA), industry residual structures, and structured production hierarchy. The Video Vertical addresses platform-native creator content with platform-mediated rights administration (YouTube Content ID, Meta Rights Manager, TikTok Commercial Music Library), platform-mediated monetisation (YouTube Partner Programme, TikTok Creator Fund, Instagram Creator Marketplace), and platform-specific synthetic-content disclosure regimes.

§2

The seven workstreams

Workstream 1 — Platform-rights matching declarations (SHIPPED v3.47): CIP-Video-Platform field with format {platform}:{rights-position}:{platform-identifier}. Platform vocabulary (13 values): YouTube, YouTube-Shorts, TikTok, Instagram, Meta-Reels, Twitch, Vimeo, Twitter-X, Snapchat, Threads, BlueSky, other, under-review. Rights-position vocabulary (8 values): owned, licensed, fair-use, content-id-match, takedown-pending, disputed, unauthorised, under-review. Workstream 2 — Platform monetisation tier declarations (QUEUED). Workstream 3 — Synthetic-content disclosure (QUEUED). Workstream 4 — Creator-vs-platform rights cascade (QUEUED). Workstream 5 — Audience-targeting declarations (QUEUED). Workstream 6 — Short-form vs long-form content (QUEUED). Workstream 7 — Livestream-derived content (QUEUED).

§3

Cross-vertical relationships

Film & TV Vertical (v3.32): overlap where long-form creator content engages both. Advertising Vertical (v3.36): overlap where sponsored creator content engages CIP-Ad-Disclosure plus Video Vertical fields. Source Material Architecture (v3.34): overlap where creator content uses third-party samples. Safeguarding Overlay (v3.19): overlap where child-directed creator content engages COPPA, UK Children’s Code, EU AVMSD child-protection.

Citation

CIP Video Vertical Architecture v3.47, https://creativeip.org/video-vertical